Regional Social Media Content Executive

We have an exciting opportunity for a Regional Social Media Content Executive to join our dynamic business development, marketing, and communications team at A&O Shearman Belfast. 

In this role, you will have the opportunity to drive our regional client strategy and elevate our firm’s presence on social media platforms. You will be responsible for creating engaging content, managing our UK market channels and other key regions, and collaborating with various departments to ensure our messaging aligns with our overall business goals. Additionally, you will support our paid media activity, analyse performance metrics to refine our approach and stay ahead of industry trends. This is an exciting opportunity to make a significant impact and contribute to the growth and success of our company. If you are passionate about social media, have a creative mindset, and thrive in a fast-paced environment, we would love to hear from you.

The business development, marketing, and communications team is integral to the setting and achievement of the firm’s global client strategy, which includes guiding the partners and associates in their pursuit of becoming the clients’ trusted advisers, building and maintaining long-lasting, deep, institutional client relationships, winning new clients, increasing the visibility of the firm globally, and positioning the firm as the thought leader and most advanced law firm among the global elite law firms. The function works as one team across the globe with very close collaboration between the central groups, such as communications, and the professionals working in local offices, practice groups, sectors, and clients.

What you will do

This social media content executive role is responsible for the organic and paid content to the firm’s social media channels, monitoring and analysing activity, content management, and planning support.

Content
Turning business content into dynamic and engaging social media posts.
Leading on the social media calendar for all global firm channels and supporting other regions, including proactively suggesting ideas to create a regular and varied stream of content.
Working with the content and campaigns team to support on major campaigns with organic and paid content.
Liaising with the creative team to oversee design of social media assets and templates and advocating for the development of different media types.
Working collaboratively with the wider marketing and communications team to advise on and support the delivery of campaigns to support key client and business (including Responsible Business) campaigns.
Providing advice to the business to ensure content is optimized and identifying opportunities to repurpose content and increase engagement.
Being a brand ambassador by providing quality control for all content posted on social media and supporting education around the new tone of voice across the firm.

Channels
Posting on the firm’s main social media channels, including the global firm channel, regional (when required) channels, Haiilo, and requested senior leaders’ channels.
Overseeing impromptu reporting requests from the business, and regular paid and organic social reporting.
Monitoring, auditing, and analysing the success of our social media content.
Assisting the social media team with the day-to-day management of Haiilo, our employee advocacy platform.
Managing our social media community, including actioning likes, shares, and comments on behalf of the firm.
Supporting ongoing and ad hoc issue monitoring requests, when required.

Paid campaigns
Leading on the planning and creative development of paid social campaigns, particularly sponsored, ongoing content campaigns and follower migration and growth campaigns.
Supporting the account management of our paid media agency.

Measurement and evaluation
Using analytics to determine efficacy and areas for social media campaign improvement.
Monitoring and developing reports on competitor activity, content, and key conversations within social media spaces.
Supporting the build-out of benchmarks and robust reporting frameworks

What you will have 
Qualification in marketing communications, media relations, or a related discipline, or equivalent experience in social media content.  
Excellent ability to write in English, translating complex material into easy-to-read promotional copy.
Strong analytical skills and a very high attention to detail.
Minimum of three years’ social media experience in an agency or fast-paced business environment.
Proven experience managing organic and paid social media as part of an integrated marketing approach.
Experience of working in a centralised social media team that provides support at a global level.
Experience using social media management and analytical tools (i.e. Hootsuite, Sprout Social, Sprinklr).
Ability to keep calm under pressure, with the capability to juggle tasks to meet deadlines.
Good interpersonal skills, able to confidently interact with all levels and across cultures.

What we can offer you

We recognise that our people are our most valuable asset, which is reflected in the wide range of benefits that are available to our employees. Some of these benefits include: our occupational pension scheme, group income protection cover, private medical insurance, mental health resources and free apps, health and wellbeing services encompassing GP service, emergency back-up care support, parental and special leave, holiday entitlement increasing with length of service, holiday trading, online discounts and lifestyle management services.

A&O Shearman recognises the value of flexible working and embraces hybrid working, allowing our people to work from home up to 40% of their working time. We do however remain committed to working together in person for the remaining 60% of time so that we can learn, grow and succeed together.

Should you require additional support at any stage of the recruitment process due to a disability or a health condition, please do not hesitate to contact a member of our recruitment team who will work with you to provide any adjustments as required.

We are an equal opportunities recruiter and do not discriminate on the basis of race, colour, sex, religion, sexual orientation, national origin, disability, or any other protected characteristic.